Hello, I’m Marcus.
I build systems that execute at scale.
Delivery architecture, AI strategy, and business acquisition. I build the operating models, governance, and people structures that keep organisations executing long after I have left the room.
In a hurry? Ask my AI twin anything.
- 9+ years
- Delivery leadership
- 4 industries
- Aviation to insurance
- 3 ventures
- Built and running
Brisbane, Australia
Open to acquisitions & AI collaboration
Strategy into execution
I design and own the delivery systems that turn strategy into execution, from technical governance through to boardroom reporting.
Over 9 years across aviation, cryptocurrency, government, and insurance, I have built operating models that sustain velocity under real pressure: zero misses on federal deadlines worth billions, 36.29% conversion uplift through digital redesign, 22-person international teams delivering platform migrations that turned hours into seconds, and incident response frameworks that cut resolution times by 30%.
I do not just lead delivery. I architect the capability, governance, and people structures so organisations execute at scale, regardless of who is in the room or what the market is doing.
Outside enterprise, I am acquiring and operating businesses through Lumina Ventures, building delivery intelligence software through Lunar8Ops, and helping companies integrate AI into their operations to drive measurable outcomes.
How I operate
Architect, do not just manage
I build the operating model, governance, capability frameworks, release discipline, so execution sustains itself.
Measure what matters
Conversion rates, MTTR, delivery velocity, cost reduction. Outcomes over activity.
Deliver under pressure
Federal deadlines, hypergrowth, enterprise migrations. Commitments are non negotiable.
Build for independence
The system works without me in the room. That is how you know it is real.
Years
Industries
Ventures
Teams led
Across aviation, cryptocurrency, government, and insurance.
Track record of delivery
9+ years of delivery systems across aviation, cryptocurrency, government, and insurance. Open a role for the detail.
- May 2026 to presentCurrent
Digital Program Lead · RACQ
Running the digital and marketing technology transformation with Deloitte and Adobe.
DetailClose
I own the full digital and marketing technology transformation: the tech stack, the ways of working, and a multi-vendor program with Deloitte and Adobe (christened GOAT, Governance of Adobe Tools) to replace the corporate website in AEM and roll out the complete Adobe suite of 20+ products. I coordinate stream leads, change, project, and business analysis functions across RACQ, Deloitte, and Adobe with no direct reporting lines, and represent the transformation in executive leadership forums.
Impact. Set the program's operating model and delivery cadence: sequencing, integrated planning, risk and dependency management. That shifted the ecosystem from static roadmaps to measurable outcomes inside 90-day increments. I still own Sitecore Digital Delivery and Production Support through the transition, bridging Sitecore to AEM rather than handing it over.
Program orchestration · Adobe transformation · Multi-vendor delivery
- Oct 2025 to May 2026
Digital Delivery Lead · RACQ
Built the Digital Domain's operating model after restructure, across 30+ personnel.
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Architected and owned the Digital Domain's operating model post-restructure, spanning delivery execution, product management, design, procurement, AI strategy, and resource orchestration across 30+ personnel. Built the governance structure, capability framework, and release discipline from scratch. The domain now sustains velocity across five parallel functions independent of any individual.
Impact. Spearheaded the AI developer tooling rollout, led the Jira transformation for portfolio-level visibility, and owned dual-track release governance including CAB approvals and executive reporting.
Operating model design · AI strategy · Release governance
- Jan 2023 to Sep 2025
Senior Agile Delivery Lead · Virgin Australia
Led delivery across Digital and Data Platform, including a 9-month cloud migration.
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Led end-to-end delivery across the Digital and Data Platform domains. Directed a 22-person international team through a 9-month platform migration to modern cloud-hosted architecture, unlocking data accessibility and AI readiness. Built delivery maturity across 14 cross-functional project groups with full ownership of team structuring, financial forecasting, and executive reporting.
Impact. Drove the A/B testing capability rollout contributing to measurable sales uplift, led homepage and flight search rebuilds, and modernised legacy data systems to eliminate multi-hour processing lag.
Platform migration · Data and digital · Cross-functional leadership
- Mar 2022 to Jan 2023
Senior Agile Coach · Swyftx
Rebuilt delivery frameworks and incident response during hypergrowth.
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Redesigned delivery frameworks and incident response capability during hypergrowth. Authored runbooks, defined SLAs, implemented automated alerting, and built structured escalation pathways with clear ownership models. Coached executive, product, and engineering teams through rapid market shifts and regulatory pressure.
Impact. Introduced A/B testing, DORA metrics, and evidence-based conversion funnel optimisation across product and engineering. Cut incident response times through structured escalation and ownership models.
Incident response · DORA metrics · Hypergrowth
- Oct 2021 to Mar 2022
Enterprise Agile Coach · Elabor8
Restructured ways of working across 17+ teams on a 2-person engagement.
DetailClose
Led a 2-person transformation engagement on site, restructuring ways of working across 17+ teams spanning Technology, Finance, Legal, Property Services, and Field Operations. Partnered with C-level leadership to translate company OKRs into squad-level roadmaps and directed the migration to Azure DevOps for portfolio-level visibility.
Impact. Achieved roughly 82% objective completion across 17 squad-level roadmaps by creating clear line of sight between strategic goals and team-level execution.
Enterprise transformation · OKR alignment · Executive consulting
- Jan 2019 to Oct 2021
Senior Scrum Master · Australian Taxation Office
Led Agile delivery of federal stimulus programs through COVID-19.
DetailClose
Operated at three simultaneous levels: sprint execution, program-level release coordination across multiple teams, and portfolio-level capability building. Led Agile delivery of high-stakes federal stimulus programs during COVID-19, adapting plans near daily in response to evolving policy while holding unmovable government deadlines where the cost of failure was measured in billions.
Impact. Zero deadline misses on critical federal programs. Built lasting organisational capability through team charters, maturity assessments, and Scrum Master chapters.
Federal programs · SAFe · Portfolio delivery
Education
Bachelor of Information Technology, major in Information Systems.
Griffith University
Industries
Aviation, Cryptocurrency, Government, Insurance, SaaS, Property
What I'm building.
Three ventures outside the day job, and the software that runs inside one of them. Business acquisition, delivery intelligence, and property development in South East Queensland.
- 01
Lumina Ventures
Acquiring essential services in South East Queensland
Owner-operator · Buyer-grade analysis · Long-term hold
We're acquiring one essential services business in South East Queensland to own and operate long-term. We also run a limited number of Pre-Exit AI Audits that show sellers exactly what increases their sale price and what reduces buyer risk.
Lunar8Ops
A product inside Lumina VenturesWin the work. Bill for all of it.
Document drafting for trades and services businesses. It writes tenders, quotes, variation claims and progress reports from your own rates, schedules and past jobs, then holds every draft for a named approver before anything goes out.
- Figures that contradict your certified rates are stripped before the model ever sees them. That is an arithmetic check, not a model guess.
- Anything it cannot substantiate from your own documents gets flagged for you to confirm, never invented.
- It watches the inbox and drafts when the work arrives, so the variation claim is written while the job is still fresh.
Why it exists
The problem
Great trades businesses get undervalued at sale because owners don't know where value is leaking, and buyers exploit it.
The impact
Not private equity. Not flipping. Enterprise experience across Virgin, RACQ, Swyftx, and Government applied to trades businesses without stripping the character out.
- 02
Agentic AI Marcus
An AI delivery lead, always on
Agentic systems · Operator-grade · Always on
An agentic AI built on nine years of operator-grade thinking. It runs governance reviews, vendor evaluations, incident triage, and delivery design inside your workflows. The Marcus playbook, embedded in your operations and available the moment you need it.
Why it exists
The problem
Most businesses can't hire a seasoned delivery leader, and the ones that can wait months to find one. Meanwhile execution stalls. Vendors run late, incidents pile up, and the operating model never quite settles.
The impact
The same discipline that delivered zero-miss federal programs and 22-person enterprise platform migrations, productised, deployable, and built to operate without me in the room.
- 03
Lunar8 Property Group
Strategic property development
Strategic analysis · Value creation · Disciplined execution
Buy, develop, and hold. Our first property at $505,000 led to a demolish-subdivide-rebuild that produced two rooming houses now valued at $1.4M each.
Why it exists
The problem
Most people wait until value is obvious and then wonder why they missed the window. The returns are in spotting it early.
The impact
Real numbers, not projections. Strategic property development across South East Queensland with a long-term hold approach.
AI that actually delivers.
Most AI consultants sell excitement. I deliver outcomes you can measure.
Increase revenue
Find the opportunities your team is too busy to spot. AI-driven pricing, lead scoring, and sales acceleration that actually moves the number.
Reduce costs
Automate the repetitive work that's eating your team's time. I'll show you exactly where the waste is and what to cut first.
Boost productivity
Give your team AI tools that handle the mundane work so they can focus on what matters. Not another tool they won't use.
Better decisions
Turn your data into something you can act on. Not a 40-page report nobody reads. Clear answers to the questions that matter.
If it doesn't save time, cut costs, or grow revenue, it isn't worth doing.
What I offer
- 01AI strategy and roadmap development
- 02Process automation and workflow optimisation
- 03Custom AI solution implementation
- 04Data analytics and business intelligence
- 05AI tool selection and integration
- 06Team training and change management
Where the depth comes fromSix areas
Deep expertise across delivery, digital transformation, data platforms, and AI integration.
- 01
Delivery architecture
Designing operating models, governance structures, and capability frameworks that sustain execution at scale. 30+ person domains, multi-team programs, built from scratch.
- 02
Agile transformation
Enterprise-wide agile uplift spanning 17+ teams, OKR alignment, DORA metrics, and portfolio-level visibility. From SAFe programs to startup hypergrowth.
- 03
AI strategy and enablement
AI developer tooling rollouts, agentic automation design, and strategic AI integration that collapses time-to-delivery and drives measurable business outcomes.
- 04
AI automations
Building intelligent automation workflows with n8n and agentic systems that eliminate repetitive tasks, accelerate processes, and free teams for high-value work.
- 05
Stakeholder and executive alignment
Financial forecasting, executive reporting, CAB governance, and boardroom-ready communication. Bridging the gap between what the team is building and what the board needs to hear.
- 06
Data platform modernisation
Leading large-scale platform migrations, cloud-hosted data architecture, and analytics enablement. Turning multi-hour batch processes into real-time access.
Book a 30-minute call.No pitch. Just a straight conversation.
- 30 minutesLong enough to be useful
- Direct lineMe, not a junior
- No feeNo invoice, no obligation
Talk to my AI twin first.
Ask it anything. It is trained on every post, role, and framework I have published, and it answers the way I would.
Try asking
- How do you design an operating model from scratch?
- What's your AI strategy for an SMB with no in-house engineers?
- How do you evaluate an essential services business before acquiring it?
- How do you run a delivery workshop that actually focuses on value?
- How do you cut MTTR by 30%?
Notes from the desk.
The Most Fragile Job Security Is Being Irreplaceable
I've been made redundant twice, and it's the reason I now try to make myself redundant on purpose in every role I take. Not by disappearing. By building systems so the work runs without me as the bottleneck, then moving on to a bigger problem. Most people chase the opposite. They hoard knowledge, guard the process, and call being irreplaceable "job security." It's the most fragile position you can be in. Here's what making yourself dispensable actually looks like, and the Week 1 version you can start on Monday.
The Room Doesn't Resolve It Anymore
Half-day workshops with 45 people used to need to accomplish everything in the room. They don't anymore - and that changes how you should design them. This post makes the case for a new division of labour: the room surfaces contested decisions, social accountability, and tacit knowledge that AI can't manufacture. AI handles the sequencing logic, dependency modelling, and delivery planning that used to consume the best hours of the day. But the handoff only works if you design the session - before anyone walks in - to produce artefacts AI can reason over, not just summarise.
Let's connect.
AI integration, a venture opportunity, or a straight conversation. Send a note and I'll get back to you, usually within 24 hours.
Send a message
Direct lines
- Emailmarcus.hahnheuser@gmail.com
- LinkedInlinkedin.com/in/marcushahnheuser
- Facebookfacebook.com/marcus.hahnheuser
- Venturesluminaventures.com.au